Linnear Legal
- vixgalloway
- Jan 26
- 1 min read
Updated: Jan 27
Project: Brand creation
Sector: Legal
Date: (ongoing) 2024
Get
Established businesses looking for refreshingly different legal services
Who
Need corporate, commercial or employment legal expertise
To
Engage with Linnear Legal
By
Creating a progressive and modern legal brand
Creating Linnear Legal
Linnear Legal is the latest subsidiary of the BSQ Group, the UK’s leading corporate service provider, created to provide legal services to existing BSQ customers, and new audiences.
Collaborating with top creative agency, Together, I shaped the brand strategy and tone of voice.
Images: Linnear Legal’s brand purpose and tone of voice pillars
Oxymoron
Linnear Legal’s messaging is created by using oxymoron. This gives the brand a distinctive and smart communication style - reflecting the team’s expertise
Refreshingly different
It was important to create an refreshing brand in a traditionally stuffy sector. We wanted Linnear to be creative, bold, progressive and modern. This would enable us to attract established but forward thinking businesses.
The brand is photography-led, supported by illustration. The internal team at BSQ were not keen on using illustration. Except me.
I pushed hard for illustration because I believe it communicates that the brand is premium, that the team are creative problem solvers and that the brand is a very modern choice in an outdated legal market.
I managed to get illustration through - which I’m pleased about. The illustration brings the brand concept to life, of refreshingly different legal services. A futuristic world was created, showing Linnear Legal’s team at work, supported by innovation and cutting-edge technology.
Please note: Linnear Legal’s website has not gone live yet. Incoming: February 2025.
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