Rebranding Multiplier

Project: Rebrand

Sector: Fintech

Date: March 2023

---

Get

Global HR managers and C-suite professionals

Who

Want to hire, pay and manage global employees 

To

Use Multiplier for all their global hiring needs

By

Creating a limitless world where they can employ anyone, anywhere

---

Rebranding Multiplier

Multiplier is an employer of record (EOR), helping businesses all over the world hire the talent they need - from anywhere. 

As part of the Creative Studio, I collaborated with the Creative Director, CMO, product teams and Multiplier's founders to create a new brand that would help to position Multiplier ahead of its competitors, Deel and Remote. 

Brand Concept: A world without limits

A world without limits is a world where choice, opportunity and flexibility take the lead. It's a world where C-suite execs and HR professionals can onboard, hire and pay the talent they need - in minutes. It's a world where an employee can wake up in New Delhi and go to work in New York.

Bringing product to life

With Multiplier’s global audience in mind, I created scripts for products like Global Payroll. Simplicity was key throughout, as was using real audience pain points to sell the product’s key features and benefits. 

Before the rebrand

After the rebrand

For Multiplier, I created a tone of voice rooted in simplicity. Given the global audience and the complex processes involved in hiring over borders, clear won over clever. However, in alignment with the visual identity, I created room for playfulness and humour.